WHAT DO YOU REALLY WANT TO BE IN LIFE? ( Success Strategy No. 9)

ratraceThe problem that majority of African youth have in life is that they do not know exactly what they want to be in life. This is the crux of the matter. After each seminar I run across the length and width of Africa, I receive numerous phone calls and text messages from young people telling me of their inability of ascertaining what they really want to be in life. My answer to them is always: “Make it your number one goal to determine what you really want to be in life.” Until you discover what it is you want to be in your entire life, you will continue to be stuck up in your comfort zone, and the so called rat-race. A rat race is an endless, self-defeating, or pointless pursuit. It conjures up the image of the futile efforts of a lab rat trying to escape while running around a maze or in a wheel. The increased image of work as a “rat race” in modern times has led many people to question their own attitudes to work and seek a better alternative or a more harmonious work-life balance. Many workers believe that long work hours, stressful jobs, time spent commuting to and fro, less time for family life, has led to generally unhappier workforce/population unable to enjoy the benefits of increased economic prosperity and a higher standard of living. Do you want to continue with your rat race or do want to make a change?
Start work on your future today. Do not waste time any longer. Sit down and think and determine what you want. Thinking is the spade work of life changing process. How do you start? First, believe that nothing is impossible for you to accomplish. Have faith in your ability to achieve any dream or task you lay your hand on. Second, write down everything that you would want to be, do and have, without thinking of any obstacles or limitations that may hinder their realisation. Your ability to set goals in life and make serious plans for their accomplishment is the master key to success. It is important that you write down your goals on paper. This is very important. Do not ignore it and never think that you know your goals at heart or in your head. Third, just do as Theodore Roosevelt once advised: “Do what you can, with what you have, right where you are.” Don’t wait for the perfect situation to present itself before you make a move. Lao-Tse, the ancient Chinese philosopher said that: “A journey of a thousand miles begins with a single step.” Only begin and the future will unfold.
Fourth, determine what you enjoy doing. What gives you the most, the deepest satisfaction in life? What are your core competencies? Successful people do what they love to do. So how good are you at what you do? What is it that you do in an excellent fashion that you are worth the kind of money that you want to earn? Fifth, determine the price you are going to pay to achieve your goal. The Law of Cause and Effect is the iron law of the universe. For everything that you want, there is a price that must be paid. This price must be paid in full and in advance. Resist the temptation of comfort zone. And remember that the secret of getting ahead is getting started.



If you tell me what your vision in life is, I can confidently tell you who you are. Successful people think about solutions most of the time. Unsuccessful people think about problems and difficulties most of the time. Each time I make this statement in a success seminar some faces tend to blush or even congeal in hot weather. But that is simple truth. Do not be afraid of your problems in life. Look around your community or office or company or even school. What do you see? Every successful man or woman is a problem solver. He or she is solution-oriented person. Solution oriented-people are constantly looking for ways to get over, around or through the obstacles that tend to block their way. On the other hand, problem-oriented people complain and talk continuously about their problems, who or what caused them. The best they can do to solve their problems (if they are Africans) is to consult native doctors, oracles and “prophets” who would in most cases attribute the problems and difficulties to the handiwork of their imaginary enemies or even the “ancestral curse” from the family. Unless you change this negative thinking or belief, you cannot make any meaningfully headway in life. The Law of Concentration says that “anything you dwell upon grows in your reality.” Hence, anything that you think about long enough and seriously too, eventually becomes part of your mental process, exerting its influence and power on your attitude and behaviour.
Unlock your innate creativity if you want to achieve a quantum leap in your quest for success in life. According to Tony Buzan and other brain experts, the mental potential of average person is largely untapped and virtually unlimited. They said that the number of combinations and permutations of brain connections you have is greater than the number of molecules in the known universe. It would be equivalent of the number one followed by eight pages of zeros, row after row and page after page. This means that your brain power is therefore, beyond imagination.
Every day, use only 30 minutes to think about how you can succeed in life. You only need to use a little bit more of your existing brainpower than you are using currently. According to research conducted by Professor Sergei Yeframov in Russia thirty years ago, if you could use just 50 percent of your existing mental capacity, you could complete the doctoral requirements of a dozen universities, learn a dozen languages with ease and memorize the entire twenty-two volumes of Encyclopaedia Britannica. Thus, all wealth begins in the mind. Think creatively. Think how to take something that has little value and convert it into something of significantly greater value that can fetch you plenty money.


In March this year, I organised a Success Seminar in Abuja, the beautiful capital of Nigeria which attracted a very huge audience of varied age. During the luncheon, I received a litany of complaints from many attendees telling me of their past and immediate woes and misfortunes, thus attributing their apparent lack of progress to these events. Some of these events bordered on such horrible things as death of loved ones or bread winners, abrupt sack from the employer, lost of precious value to armed robbers, debilitating illness, etc. To their greatest surprise and utter bewilderment, I quickly advised that henceforth they should stop thinking and talking about their past misfortunes, and rather start setting fresh goals in life and working toward it every single day. You simply give energy to things you think and talk about always. That is why the Scottish-American self-made millionaire, Andrew Carnegie once said: “Any idea that is held in the mind, that is emphasized, that is either feared or revered, will begin at once to cloth itself in the most convenient and appropriate form available.” This statement changed my life when I heard it many years ago.
Every failure in life brings with it the seed of an equivalent success. Always look for ways and means of transmuting your failure into an equivalent success. The first thing to do in achieving this goal is to reprogramme your psychic hard-drive or subconscious mind so that what you think, feel and believe becomes the mental equivalent of exactly what you want to experience and enjoy in real life. Most people who succeed in life get off to a bad start, and pass through many heartbreaking struggles before they ‘arrive’, to use the word. The turning point in the lives of those who succeed (and you admire or envy) comes at the moment of some crisis and misfortune, through which they are introduced to their “other selves”. Such people abound in Nigeria and elsewhere in Africa. Dangote is one of them, late Professor Chinua Achebe is another, and also P-Square, the Nigerian popular musician. All of them are from a humble beginning with lots of misfortunes in their lives. But see what they have accomplished in life. They do not have special brain, and you cannot attribute their huge success to ‘luck’ but sheer will power and determination.
Other people who turned their misfortune to an equivalent benefits are Nelson Mandela who was jailed for 27 years. He was released from prison in 1990 and became the President of Democratic South Africa in 1994. He was among the greatest leaders the world had known. Even in death, he remains an icon and greatest moral force in the world. Others are Steve Jobs. At 30 years old, he was left devastated and decompressed after being removed unceremoniously from the Company (Apple) he founded. After about ten years, he bounced back to make Apple the giant company it is today. Steve Jobs was an adopted child. This did not deter him from achieving his dreams of becoming one of the richest men on earth. Michael Jordan was removed from his High School basketball team. He went home, locked himself up in his room and wept bitterly. Then, he resolved to become the greatest player in the field of basketball. And he realized his dream. Albert Einstein, a German-born American theoretical physicist who received the 1921 Nobel Prize in Physics was not able to speak until he was almost 4 years old, and his teachers said that he would “never amount to much.” But he persevered and got his Ph.D. in Physics and later arrived at his famous Theory of Relativity, summarized in the Equation E = MC2 which revolutionized the world. Oprah Winfrey was demoted from her job as a News Anchor because she “was not fit for Television.” Today she is one of the biggest names in TV Show in the world. The Beatles were rejected by Decca Recording Studios in England, who said “We don’t like their sound” and “they have no future in show business.” But see what the Beatles contributed to, in the musical world. Walter Disney was fired from a Newspaper Outfit for “lacking imagination” and “having no original ideas.” Today, Walter Disney and his Disneyland are household name and success phenomenon of historic proportion. These are but a few examples of people who lived their dreams. Don’t allow anybody to define you. And don’t let rejection keep you down.
Remember that no one is ever defeated until defeat has been accepted as a reality. Always believe in yourself. Never give up! Always remember that the forces that are for you are greater than the forces that are against you. The Bible tells us in Psalm 30:5 that “Weeping may endure for a night, but joy is coming in the morning.” Just try and break free from your ugly past and forge ahead with greater zeal and positive ambition. Don’t live someone else’s dreams. Stop wasting your time believing you can’t do it. And you should not assume that you need a University degree to succeed in life. Bill Gates and Steve Jobs were University drop-outs. Dangote had no degree before he became a millionaire and then, billionaire in Dollars. Always remember that every adversity or disappointment in life carries an equal and equivalent benefit. Success is not an accident. It is planned. Start today where you are, with what you have, not with what you don’t have. “Take the first step”, as Dr. Martin Luther King Jr. advised, “you don’t need to see the whole staircase.”


A couple of months ago, I held a seminar in Lagos on success strategy. At the end of the ‘marathon talk’ which generated enormous interest, some postgraduate students from the University of Lagos approached me at the inner chamber of the great auditorium to have a personal acquaintance with me, and use the opportunity to clear some grey issues concerning success strategies I had taught them. As we were chatting, I noticed that they were particularly interested in knowing the short-cut to wealth creation. I took some time to give the ‘extra lecture’ on principles of wealth creation anywhere in the world. I want to share with you here now what I told them because as the late ‘Golden Rule’ Jones of Toledo said in The Science of Getting Rich: “What I want for myself, I want for everybody.”
There is no short-cut to wealth creation. But if you can find the right combination key to success, becoming rich or achieving financial freedom can be as easy as A. B.C. First, you must decide to be rich and be prepared to pay the price upfront or in advance. This is in line with the Biblical Law of Sowing and Reaping which says “As ye sow, so shall ye reap” (that you must sow the seeds before you harvest the crops) (Galatians 6:7). The great Greek philosopher, Aristotle, calls it the Law of Cause and Effect which says that “For every effect there is a cause.” This is Newton’s Third Law of Motion which says that: “For every action, there is equal and opposite reaction.” The summary of all this is that there is nothing like “something for nothing” in personal success.
Why we have so much poverty in Africa (especially amongst high school and University graduates) is because people have not decided to pay the price and become rich. I want to make it abundantly clear ab-initio, that wealth acquired through fraudulent means such as ‘pen robbery’, ‘419’ (Advance Fee Fraud), armed robbery, insider trading, etc., can never be called wealth. Such wealth is rarely enjoyed, and in most cases, does not last.
If you decide to be rich, the most important question you should ask yourself is: How can I be of service to humanity, my community, my neighbourhood, and most importantly to the chain of supply and demand of free market economy? What service can I offer and render it in an excellent manner that people would like to pay for? If you can answer these simple questions correctly, you are on your way to becoming rich. It goes to show why 1% of the population is earning 96% of all the money being earned in this world. Claude Bristol (1891 – 1951) said,

Everything we have in our modern world is the result desire. Indeed, desire is the generating force of all life itself … . It’s the generating power of all human action and without it no one can get very far.